Speaking at SXSW: Debunking Happiness Myths and Living Well
Award-winning author and global speaker Elisa Juarez makes her debut at SXSW 2025 to debunk myths about happiness and share research-backed strategies for creating more inclusive, purpose-driven workplaces.
I’m incredibly honored to speak at SXSW 2025—a dream I’ve held onto for years. As a first-time speaker at this conference, the experience is both exhilarating and humbling. This moment is a milestone not just for me personally, but also for the message I’ve dedicated my career to: creating a happier, more equitable world.
The topic? “Happiness: It’s Not What You Think.”
Alongside Karen Guggenheim (founder of the World Happiness Summit), Alla Klymenko (positive psychology coach), and Dr. Michael F. Steger (renowned researcher on meaning and purpose), we’re digging deep into the myths that surround happiness—and what actually fosters long-term well-being.
In a world obsessed with quick fixes, we’ll explore:
Why chasing happiness can backfire
What science tells us about purpose, belonging, and joy
How companies and communities can create environments where people truly thrive
Why This Matters:
As a global speaker and the author of Sparkle On Changemaker, I’ve seen firsthand how the right workplace culture—one grounded in inclusion, belonging, and happiness—can increase retention, spark innovation, and drive real business results. This conversation at SXSW builds on that work.
If you’re attending SXSW, I’d love to connect. Whether you're in HR, impact strategy, people ops, or culture and DEIB leadership—let’s talk about how we can create more meaningful outcomes together.